Google Ads Thunder Bay
Google Ads in Thunder Bay
The cheapest serious auction in the province, and a catchment that nobody is bidding on.
The market
The Cheapest Serious Auction In Ontario
Thunder Bay's paid search costs are among the lowest in Ontario for comparable categories, because the advertisers who inflate prices in the south simply are not here.
The catchment is enormous and almost entirely unbid. For a very large area Thunder Bay is the practical destination, and those people search in advance of a journey that takes hours, yet most local accounts target the city alone.
With competition this thin, the main risk is not losing the auction. It is running an account loose enough that the advantage is wasted.
What we would target
Bidding On A Region Nobody Else Is
The account is built to cover the city thoroughly and then reach into the catchment communities, where clicks are cheap and competitors are absent.
Keyword coverage can be broader here than it could further south, because the cost of thoroughness is low, but it still has to be intent-led.
The structure and the monthly work is on our Google Ads Management page.
The work
What Google Ads Management Involves In Thunder Bay
Geographic targeting is built around the region rather than the municipality, with the outlying communities split out so their cost per lead is visible.
Keyword research is intent-weighted, and because the auction is cheap there is room to cover the full set of relevant searches rather than rationing to the few that are affordable.
Negative keywords are still worked monthly. Low click prices make waste easier to ignore, which is exactly why it accumulates in accounts up here.
Landing pages are matched to the campaign, conversion tracking is verified, and reporting separates city from catchment so the distinctive half of the market can be judged on its own numbers.
Same programme as everywhere else; the weighting is what changes between Thunder Bay and the next town over.
Where we would start
What We Would Change First On A Thunder Bay Account
Add the catchment. It is the single largest unexploited opportunity in most accounts here and the clicks are close to unopposed.
Then widen coverage within the city, because at these prices there is rarely a reason to leave relevant searches unbid.
Then tidy the search terms, which in cheap auctions tend to go unexamined for years.
Then landing pages, which with competition this thin frequently decide the category outright.
Straight answers
Google Ads in Thunder Bay - FAQ
Why is it so cheap to advertise here?
Because national advertisers largely ignore the northwest and there are fewer local competitors bidding. It is a structural advantage, and it will not last forever.
Do we still need tight management at these prices?
Yes, and it is the most commonly skipped thing in northern accounts. Cheap waste is still waste, and it compounds quietly.
Is it worth advertising to communities hours away?
If you are the realistic destination for them, yes. They are planning the trip in advance, the clicks are cheap, and almost nobody is bidding against you.
Why us
Why Thunder Bay Businesses Call Us About Google Ads
Plenty of agencies will sell you Google Ads Thunder Bay and report on the wrong numbers. The cheapest serious auction in the province, and a catchment that nobody is bidding on.
We will tell you on the first call whether Google Ads Thunder Bay is the right lever for you or whether something else should come first.
Last step
Who Is Bidding Against You Out Here?
The catchment is the part worth looking at first. Most accounts here have never bid on it at all.