Our team
The People Accountable For Your Account
Senior people, no layers — paid media, sales, creative and production, all in-house. The folks below are the agency: the same names on your strategy call, your shoot day and your monthly report.
Named humans
Leadership
Cruz Lee
Cruz founded NewLife in 2022 with one rule: if the numbers don't move, the work doesn't count. He runs every paid media account personally — Meta, Google and YouTube — and on your strategy call you talk to him or Keegan. Never a sales rep.
On your account
Runs your strategy call, builds and manages your paid media accounts personally, and owns the monthly numbers you'll be shown. On your calls you talk to Cruz or Keegan — never a rep.
Keegan Pugh
Keegan keeps NewLife honest about one thing: what a client actually needs, not what's easiest to sell. He scopes every engagement, sets the goals we'll be judged against, leads day-to-day client communication, and checks in on those goals monthly.
On your account
Scopes your engagement before a dollar moves — what you actually need, what it should cost, and the goals the work will be judged against. Then he leads your day-to-day communication and checks those goals monthly.
Alex
Alex directs the creative — the scripts, the plans and the shoot itself. He runs project management across the team so client work lands on schedule, hosts the NewLife podcast, and is on location directing while Julian films.
On your account
Writes the scripts and the plan before anyone picks up a camera, directs your shoot on the day, and project-manages the work across the team so what was promised is what ships.
Rudy Mcnabb
Rudy runs search at NewLife — the audits, the keyword strategy, the Google Business Profile work and the content that has to rank. He came up behind the camera, shooting on client sites across Ontario and on productions in Aruba, Washington DC, Tampa and Thunder Bay, so the SEO he writes is built around content we can actually produce.
On your account
Owns the SEO on your account — technical fixes, keyword and content strategy, your Google Business Profile and local rankings — reported monthly against where you actually rank.
Julian Mcphail
Julian is behind the camera on most of what NewLife ships — and in the edit right after. He's the company's main filmer, cuts the edits and designs the graphics himself, and runs the schedule that keeps every shoot and delivery on time.
On your account
Films your shoot days, edits the footage and designs the graphics that run with it — then holds the schedule so your content and ads land when they're supposed to.
Who does what
On Your Account, Start To Finish
Cruz — strategy & paid media
Runs your strategy call, builds and manages your paid media accounts personally, and owns the monthly numbers you'll be shown. On your calls you talk to Cruz or Keegan — never a rep.
Keegan — scope & accountability
Scopes your engagement before a dollar moves — what you actually need, what it should cost, and the goals the work will be judged against. Then he leads your day-to-day communication and checks those goals monthly.
Alex — scripting, direction & project management
Writes the scripts and the plan before anyone picks up a camera, directs your shoot on the day, and project-manages the work across the team so what was promised is what ships.
Rudy — SEO & search visibility
Owns the SEO on your account — technical fixes, keyword and content strategy, your Google Business Profile and local rankings — reported monthly against where you actually rank.
Julian — creative production
Films your shoot days, edits the footage and designs the graphics that run with it — then holds the schedule so your content and ads land when they're supposed to.
Crew at work
Proof The Crew Is Real
5.0 ★ on Google
Don't Take Our Word For It
“Working with NewLife Marketing has been a great experience. Their team has travelled to our locations to film professional content and turn it into Meta ad campaigns focused on generating real leads for our stores. The campaigns have been profitable, the communication has been consistent, and they’re always looking for ways to improve performance and bring us more opportunities. It’s been great having a marketing team that’s willing to show up, understand our business, and put in the work. We’d highly recommend NewLife Marketing to any business looking to grow through digital advertising.”
“As someone who's built multiple businesses and spent years in marketing myself, I'm pretty picky about who I recommend. NewLife Marketing has earned that recommendation. They're knowledgeable, responsive, easy to work with, and genuinely invested in helping businesses grow. They don't just sell marketing, they take the time to understand your business and work alongside you to get results you actually want. It's refreshing to work with a team that actually cares. Highly recommend.”
“I've had a great experience working with the team at NewLife Marketing. They've been professional, responsive, and genuinely invested in helping my business grow. Their communication has been excellent, and they've always taken the time to understand my goals and explain their strategy.”
“We've had a great experience working with the team at NewLife Marketing. As an e-commerce business, we needed more than just someone to run ads — we wanted a team that understood branding, content, and long-term growth. From the start, they took the time to understand our business and built a strategy that actually made sense for our goals. If you're looking for a team that combines creativity with real marketing strategy, we'd highly recommend NewLife Marketing. Looking forward to continuing to grow together.”
“Cruz and the team have been great!”
Book a Call — You'll Talk To Cruz or Keegan, Not a Sales Rep
One call. Your market, your margins, a written growth plan you keep either way.
You'll talk to Cruz or Keegan — not a sales rep. Leave your strategy call with a written growth plan — yours to keep, hire us or not.