NewLife Services
LinkedIn Ads Agency for B2B
Named Accounts, The Whole Committee, Measured On Pipeline
NewLife Marketing runs LinkedIn for businesses selling into other businesses: account-based targeting, a three-stage campaign structure, Thought Leader Ads from your own people, and reporting that follows an account through to closed revenue rather than stopping at the form fill.
Reach The Whole Buying Committee
B2B advertising built around named account lists, structured across the full buying group, and measured against pipeline — not leads that never had budget.
The problem
Most LinkedIn Budgets Are Spent Like Google Budgets
LinkedIn is the most expensive click in B2B, and most companies buy it like it is a search engine — one campaign, mixed audiences, a demo request sent to strangers, and a verdict reached in week three.
The platform punishes a bad strategy faster and more expensively than any other channel. That is not an argument against it; it is an argument for building it properly, because the same precision that makes it costly is what makes it the only place you can reach a named buying committee on purpose.
What it is
LinkedIn Ads, In Plain English
LinkedIn Ads put your business in front of people by who they are at work — their job title, their seniority, their function, and the company they work for. No other platform can do that reliably, which is the whole reason to pay its rates.
The catch is that nobody is on LinkedIn to buy your service today. It is a channel for building recognition inside accounts you have chosen, so the campaign structure has to earn the right to ask — which is what the rest of this page is about.
Who it's for
Who Our LinkedIn Ads Agency Works Best For
B2B businesses that can name the companies worth winning, where a closed deal is worth real money and several people sign off on it.
Professional Services
Consulting, accounting, legal and advisory firms selling into named accounts rather than a market.
See the Professional Services playbook →Manufacturing & Industrial
Long cycles, technical evaluation and procurement — the buying committee is the whole problem.
See the Manufacturing & Industrial playbook →B2B Technology
Where the economic buyer, the technical evaluator and the end users all have to agree before anything is signed.
See the B2B Technology playbook →Table of contents
What’s In This Guide
Twenty-two chapters: why LinkedIn behaves differently from every other channel, how we build the account list and the three-stage structure, what Thought Leader Ads are, and how this gets measured against pipeline.
- 01The Most Expensive Click In B2B
- 02You Are Buying Access, Not Intent
- 03Reaching The VP Is Not Reaching The Account
- 04A List Of Companies, Not A Set Of Filters
- 05The Audience Size Rule
- 06Prospect, Nurture, Convert
- 07The Ad Formats, And What Each Is For
- 08Thought Leader Ads
- 09Lead Gen Forms Or Landing Pages
- 10Brand-Perfect Creative Is A Scroll Trigger
- 11Bidding And Budget
- 12The Report That Tells Sales Who To Call
- 13Tracking — Down To Closed Revenue
- 14Who It Is For — And Who We Turn Away
- 15What LinkedIn Ads Actually Change
- 16The First 90 Days
- 17What Is Included
- 18Cost Per SQL, Not Cost Per Lead
- 19The Five Most Common LinkedIn Ads Mistakes
- 20The Tools We Actually Use
- 21Who Runs Your Account
- 22What We Will And Will Not Claim
The problem
The Most Expensive Click In B2B
The opening here is a correction rather than a pitch, because the platform punishes a bad strategy faster and more expensively than any other channel.
- Expecting Google behaviour
- High intent, direct conversion, a short cycle. LinkedIn is the opposite of all three — nobody is on LinkedIn looking to buy your service today.
- Asking for the demo cold
- “Book a demo” asks a stranger for thirty minutes. The ask has to match the temperature of the audience, and almost nobody sequences it that way.
- One campaign, mixed audiences
- Cold, warm and account-list traffic in a single campaign. LinkedIn then optimises toward whoever is cheapest to reach — reliably not your best-fit accounts.
- Judging it on cost per lead
- The metric that makes LinkedIn look worst and tells you least. A $90 lead that closes at 40% beats a $12 lead that never had budget.
The mistake is upstream of the ad account
LinkedIn CPCs commonly run between $8 and $15, with CPMs that make Google look cheap. That is not a reason to avoid the platform — it is the reason a bad strategy costs more here, and costs it faster, than anywhere else.
In almost every underperforming account we look at, the problem is at the strategy level rather than the execution level. The targeting is fine. The structure is not.
The mental model
You Are Buying Access, Not Intent
This is the model the rest of the page depends on. Get it wrong and every decision downstream is wrong with it.
- What you are buying
- Not demand — access. LinkedIn is the only platform where you can reliably put something in front of a named job title at a named company, repeatedly.
- Why the cost is justified
- You are not paying for a click, you are paying for precision. If one closed account is worth five figures, a $12 click against exactly the right person is cheap.
- Why patience is structural
- B2B buying cycles run months and involve several people. A channel aimed at that cycle cannot be judged on a two-week window — anyone reporting week-one ROAS on LinkedIn is measuring noise.
Why patience is structural here
A B2B purchase is a sequence of small internal agreements rather than a single moment of decision. The structure on this page is built for that sequence, which is why the ask is opened last rather than first.
Six things B2B owners reasonably believe that are not true
“It is too expensive”
Expensive per click, and that is the wrong unit. If a closed account is worth five figures, a $12 click against exactly the right person at exactly the right company is cheap. The question is not the CPC, it is what a customer is worth.
“We tried it and it did not work”
Almost always a strategy problem rather than an execution one — one campaign with mixed audiences, a demo request sent to strangers, and a verdict reached in week three.
“Our buyers are not on LinkedIn”
They are, they are just not there to buy from you today. Nobody is. That is what the three-stage structure exists to handle.
“We will judge it on cost per lead”
The metric that makes LinkedIn look worst and tells you least. A $90 lead that closes at 40% beats a $12 lead that never had budget.
“We need results this quarter”
Then this may be the wrong channel, and we will say so. B2B buying cycles run months and involve several people — a channel built for that cycle cannot be judged on a two-week window.
“We can just boost posts from the company page”
You can, and it will underperform a post from a real person on your team. People engage with people, and LinkedIn's own reporting is clear about the gap.
Who actually decides
Reaching The VP Is Not Reaching The Account
You are not advertising to a person. You are advertising to a committee that has to agree.
- Economic buyer
- “Does this move a number I am accountable for?”
- Champion
- “Will this make my team's life measurably better?”
- Technical evaluator
- “Does it actually do what the deck says?”
- End users
- “Will we use this, or work around it?”
- Finance / procurement
- “Total cost, terms, vendor risk — and does this survive an audit?”
A serious B2B purchase is approved by several people who are each asking a different question. Reaching one of them is not a deal — it is a single point of failure, and it is why we report roles reached inside an account rather than leads.
The audience
A List Of Companies, Not A Set Of Filters
The two decisions on this page that matter most are who you target and how the campaigns are split. Everything after them is execution.
- The account list
- A named list of the companies worth winning — built from your existing best customers, your live pipeline and real firmographic research. For clients running at scale we build the database that sources and enriches it continuously. The campaign is built around that list, not a demographic profile.
- Role targeting on top
- Job function, seniority and title layered over the account list, so we reach the buying group inside those companies rather than anyone who happens to work there.
- Matched Audiences
- Website retargeting via the Insight Tag, contact-list uploads from your CRM, and account-based lists — the audiences that consistently outperform cold targeting.
- Lookalikes
- Built from your best accounts, not your whole customer file. A lookalike off a weak seed is a weak audience.
- Exclusions
- Current customers, live pipeline, competitors and irrelevant seniority stripped out before launch — not after somebody notices the spend.
Why this is the sharpest difference
Most LinkedIn accounts are built from filters: industry, company size, seniority. That produces an audience of people who resemble your buyers. An account list produces an audience of the companies you actually want, which is a different thing and a much smaller one.
Sizing, not guessing
The Audience Size Rule
Audience size and budget are one decision, not two, and getting it wrong is the quietest way to waste a LinkedIn budget.
- Under ~50,000
- Frequency problems — the same small group sees the ad repeatedly until it stops working.
- ~50,000–300,000
- The working range for most B2B programmes: enough scale to deliver, tight enough to stay precise.
- Over ~300,000
- The targeting precision that justifies LinkedIn's CPM starts to dilute. You are paying premium rates for reach you could buy cheaper elsewhere.
- And budget has to match
- A small monthly budget spread across a 300,000-person audience means effectively nobody sees you often enough to remember you. We size the two together.
If the budget cannot support the audience, we narrow the audience rather than accept invisible delivery — or we tell you LinkedIn is the wrong channel for the money you have.
The structure
Prospect, Nurture, Convert
Three campaigns, three jobs. The ask escalates only as the audience warms.
Structured by funnel stage and audience — never by creative
Cold, retargeting and account-list traffic get separate campaigns even when they are running the same asset. Mixing them lets LinkedIn optimise toward the cheapest person to reach instead of the right one, and that single decision explains most of the accounts we are asked to look at after they have stopped working.
The toolkit
The Ad Formats, And What Each Is For
Nine formats, each with one job. Most accounts use three of them well rather than all nine badly.
- Single image
- The workhorse — sponsored content in the feed. Used at all three stages.
- Video
- The highest trust-building format on the platform for B2B buyers. Prospect and nurture.
- Thought Leader Ads
- A real person's organic post, sponsored. Prospect and nurture — and the section below is the deep dive.
- Document ads
- Gated or ungated material delivered in-feed. Strong for genuinely useful content, used in nurture.
- Conversation ads
- A branching message from a real person. Convert stage, retargeting only, and strong when the sender has a credible profile.
- Message ads
- A single direct message to the inbox. Convert, used sparingly.
- Event ads
- Promoting a webinar, launch or in-person event to a named list. Situational.
- Dynamic ads
- Auto-personalised using the member's own profile data. Retargeting.
- Text ads
- Cheap impressions, low engagement. Low-cost retargeting only, never a primary driver.
One caution we state publicly
Sponsored Messaging carries consent restrictions for EU-based recipients under the ePrivacy rules. If your market includes the EU, that changes what we can run — and we would rather say so here than discover it after a campaign is built.
The deep dive
Thought Leader Ads
The single most effective format available on LinkedIn right now, and the one that needs something most agencies cannot supply.
- What it is
- You sponsor an organic post published by a real person — your founder, a director, a technical lead — rather than by the company page. It appears in the feed as that person's content, with their face and name on it.
- Why it works
- People engage with people. LinkedIn's own data puts Thought Leader Ads well ahead of standard single-image ads on both click-through and engagement rate.
- The objective that halves your cost
- Only two objectives are available for this format — Brand Awareness and Engagement. Practitioner analysis across large Thought Leader Ad datasets consistently finds Engagement delivering a substantially lower cost per click to the landing page. We default to Engagement, and we explain why rather than leaving it as a setting.
- The freshness rule
- LinkedIn recommends boosting posts under 30 days old. We work from a rolling library of your team's genuinely well-performing organic posts rather than writing ad copy and pretending it is organic.
- The approval mechanic
- The post author has to approve the boost in Campaign Manager, and once approved the post locks and cannot be edited. We handle that process with your people rather than leaving it to chance.
Why we default to the Engagement objective
Only two objectives are available for this format, and the cheaper one is not the obvious one. Brand Awareness buys impressions; Engagement consistently produces a lower cost per click through to the landing page on the same creative and the same audience.
Why this is the part we are best placed to run
Thought Leader Ads need a steady supply of real posts from real people. That is a content production problem before it is an ads problem — and producing content is what we already do in-house, with a crew rather than a designer.
The conversion decision
Lead Gen Forms Or Landing Pages
Not a preference. A stage-by-stage decision, and the two behave completely differently.
- Use a Lead Gen Form when
- You want volume and the offer is low-friction — a guide, a checklist, an event registration. Fields pre-fill from the member's profile, so completion rates are high.
- The trade-off
- Lower friction means lower commitment. Expect more leads and a lower proportion of them being real.
- Use a landing page when
- The offer is substantial and you want the click to mean something — a demo, an audit, a consultation.
- The trade-off
- Fewer conversions, but each one crossed a higher bar. It is also the only route if they need to see proof before converting.
We run both, at different stages: forms in nurture where the ask is small, landing pages in convert where the ask is real. Treating it as one choice for the whole account is how you end up with either no leads or no qualified ones.
What actually works here
Brand-Perfect Creative Is A Scroll Trigger
Genuinely counter-intuitive, and the thing most B2B marketing teams get wrong on this platform.
- Polished looks like an ad
- Stock photography, corporate colour palettes and immaculate graphics are trained signals to keep scrolling. Real photos, real numbers and specific claims consistently outperform brand-perfect work.
- Provoke, do not describe
- A descriptive headline gets scrolled past. A headline naming a problem the reader recognises earns a stop.
- Match the ask to the temperature
- “Book a demo” from a cold ad asks a stranger for half an hour. “Get the guide” asks for nothing. The ask escalates as the audience warms.
- Video carries disproportionate trust
- It is also the format most competitors cannot produce, because it needs a crew rather than a designer.
Controlling the cost
Bidding And Budget
Matching spend to audience size, and knowing when not to touch the bidding.
- Bidding
- Maximum delivery while gathering data, then manual or cost-cap bidding once there is enough signal to control cost deliberately. Switching too early is how accounts end up paying premium CPCs with nothing to show.
- Budget placement
- Set at campaign level rather than campaign-group level during testing, so one audience cannot quietly absorb the whole envelope.
- Frequency caps
- Deliberately set so a target sees the ad several times across the campaign rather than once. Recognition is the entire point, and once is not recognition.
- The honest minimum
- LinkedIn does not work on a token budget. We will tell you on the call whether your budget supports the audience you want to reach, and recommend a different channel if it does not.
The signal layer
The Report That Tells Sales Who To Call
The part almost nobody uses, and arguably the highest-value output of the whole channel.
Campaign Manager shows which companies are engaging with your ads — not just aggregate click numbers. That list is intent data. We export it, identify which target accounts are actively engaging, and hand it to your sales team as a warm outbound list: these specific companies have now seen you several times and responded.
That turns a paid campaign into a source of qualified outbound rather than only inbound leads, and it is the natural bridge to our account-based work — same logic, and the two run well together.
The foundation
Tracking — Down To Closed Revenue
Four pieces, installed in order. Without the fourth, LinkedIn is optimising toward the wrong thing with confidence.
- Insight Tag
- Installed and verified before launch. It powers website retargeting and conversion tracking, and a missing or broken tag makes everything downstream guesswork.
- Conversions API
- Server-side event tracking, so conversions survive browser restrictions rather than quietly disappearing.
- Offline conversion import
- Closed-won data pushed from your CRM back into LinkedIn, so the platform optimises toward deals rather than form fills. This is what separates a serious B2B setup from a basic one.
- CRM integration
- Leads routed into the pipeline with their campaign source attached, so attribution survives the handoff to sales.
Qualify yourself out
Who It Is For — And Who We Turn Away
Naming who should not buy is the part that makes the rest of this page worth reading.
LinkedIn fits when
- You sell to other businesses — And you can name the companies you want to win, or we can build that list with you.
- A closed deal is worth enough — That a $12 click is a rational price rather than a painful one.
- Several people sign off — Multiple roles are involved in the decision — which is exactly what the structure is built for.
- Your buyers are identifiable — By job title, function, seniority or industry.
- You have people willing to post — Thought Leader Ads need real humans. One founder who will post is enough to start.
It is the wrong call when
- You sell to consumers — The CPM cannot be justified. Meta or Google will do this better and cheaper.
- Your average deal is small — The maths does not work at LinkedIn's rates, and no amount of optimisation fixes the arithmetic.
- You need leads this month — You cannot wait out a B2B cycle, and we will not pretend otherwise.
- The budget cannot support frequency — Against a viable audience. Spread thin, the spend buys impressions nobody remembers.
- There is no CRM — Nothing can be measured past the form fill, so there is no way to tell whether any of it worked.
The turn-away list here is deliberately longer than on our other service pages. LinkedIn is the easiest channel in marketing to waste money on, and saying that plainly is what should make the rest of this page credible.
The benefits
What LinkedIn Ads Actually Change
Each with the mechanism behind it, so you can judge whether it applies to your business.
- You reach the committee, not a contact
- Role targeting layered over an account list means the economic buyer, the champion and the technical evaluator all see you — so the deal does not die when one person goes quiet.
- Precision you cannot buy anywhere else
- No other platform lets you put something in front of a named title at a named company, repeatedly. That is what the premium actually purchases.
- Paid becomes a source of outbound
- The Companies view turns engagement into a warm call list, so the same budget feeds both inbound and outbound.
- Your own people become the channel
- Thought Leader Ads run from real posts by real people, which compounds your team's organic presence at the same time — see Social Media Marketing.
- Reporting that survives a sales meeting
- Cost per qualified lead, buying-group coverage and account progression — numbers a sales director will accept rather than argue with.
The process
The First 90 Days
What actually happens, in order, and what it is reasonable to expect at each stage.
- Month 1
- Insight Tag and Conversions API installed and verified. Account list built and uploaded. Buying-group targeting mapped. Exclusions applied. Thought Leader Ad library assembled with your team. The prospect stage launches — with no conversion asks yet.
- Month 2
- Retargeting pools are now large enough to activate, so the nurture stage goes live. First read on which accounts are engaging, pulled from the Companies view and handed to sales.
- Month 3
- The convert stage opens against a warm audience. Enough data to judge cost per qualified lead properly, reallocate between stages, and rewrite creative direction from evidence rather than opinion.
Why the ask waits until month three
There is nothing warm to convert before then. Opening the convert stage early is the single most common way a LinkedIn budget gets spent asking strangers for a meeting.
The honest framing
If you judge LinkedIn at week two you will conclude it does not work. The structure is built for a buying cycle measured in months, and the convert stage deliberately does not open until there is a warm audience to convert.
The scope
What Is Included
The full scope of a LinkedIn engagement — what we build, what we run and what you receive each month.
- Account list built from your best customers, your live pipeline and firmographic research
- Buying-group targeting — job function, seniority and title layered over the account list
- Exclusions applied before launch: current customers, live pipeline, competitors
- Three-stage campaign build — prospect, nurture and convert as separate campaigns
- Thought Leader Ad library assembled with your team, and the approval process handled
- Creative produced in-house — video, document and single-image assets for the feed
- Lead Gen Forms and landing pages, each used at the stage where it actually wins
- Insight Tag and Conversions API installed and verified before spend starts
- Offline conversion import from your CRM, so LinkedIn optimises toward closed deals
- Weekly Companies export handed to your sales team as a warm outbound list
- Monthly reporting on cost per qualified lead, buying-group coverage and pipeline influenced
Measurement
Cost Per SQL, Not Cost Per Lead
The reporting difference between this page and every other LinkedIn agency page: the unit is a lead your sales team accepted.
What we report
- Cost per qualified lead — leads your sales team accepted, not leads the form produced
- Which named accounts engaged, and how far they progressed
- Pipeline influenced — deals where LinkedIn touched the account
- Buying-group coverage — how many roles inside a target account we reached
- The attribution window, stated on every view
What we refuse to report as a result
- Raw cost per lead with no quality filter behind it
- Impressions and reach as an outcome — if the number can rise while the business gets nothing, it is activity
- Engagement rate on a campaign meant to generate pipeline
- Platform conversion figures presented as revenue — LinkedIn reports what LinkedIn attributes, and we label it that way
Read before you spend
The Five Most Common LinkedIn Ads Mistakes
Every one of these turns up in accounts we are asked to review, and none of them is the platform's fault.
- Mistake 01 — Running LinkedIn like Google
- Expecting high intent and a short cycle from a channel built for neither.
- Mistake 02 — One campaign with cold, warm and account-list audiences mixed
- LinkedIn then optimises toward the cheapest person to reach, which is reliably not your best-fit accounts.
- Mistake 03 — Asking for the demo from a cold audience
- “Book a demo” asks a stranger for thirty minutes, and the platform gets blamed for the refusal.
- Mistake 04 — A budget far too small for the audience size
- Spend spread so thin that nobody sees the ad often enough to remember it. Frequency is the point.
- Mistake 05 — No offline conversion import
- LinkedIn optimises toward form fills while the revenue data that should be steering it sits unused in your CRM.
The stack
The Tools We Actually Use
Four tools. The interesting one is the Companies view inside Campaign Manager, which most advertisers never open.
- LinkedIn Campaign Manager
- Where the work happens. Campaign groups by stage, account lists, exclusions — and the Companies view that most advertisers never open.
- Insight Tag & Conversions API
- The tracking foundation. Website retargeting and server-side conversion tracking, installed and verified before a dollar is spent.
- GoHighLevel
- Where a lead becomes revenue. The CRM our clients run on, where leads land with their campaign source attached and where closed-won data is pushed back to LinkedIn.
- Semrush
- Market and competitor research. Feeds the account list and the messaging — who is in the market, and what they are already being told.
Accountability
Who Runs Your Account
The named person accountable for the account list and the pipeline it produces.
Keegan Pugh — Sales Director & Head of Client Communication
LinkedIn is a sales channel before it is an advertising channel, so it sits with the person who scopes the engagement and sets the goals we are judged against.
Keegan builds the account list with you, decides what a qualified lead actually means for your business, and hands the Companies export to your sales team every week. That matters because the highest-value decisions on LinkedIn are commercial rather than technical — which accounts are worth winning, and what a lead has to look like before it is worth a call.
You will have his direct number. Questions go to him, not into a ticket queue.
Proof
What We Will And Will Not Claim
Every other service page on this site opens its proof chapter with a number. This one cannot yet, and here is exactly why.
The honest position
LinkedIn is newer in our stack than Meta, Google and SEO. We have not published a LinkedIn performance number because we do not have one worth publishing yet — and the chapter directly above this one argues against exactly the kind of number we could borrow to fill the gap.
What we will not do: take the Meta or Google figure and present it as LinkedIn performance, or quote an industry benchmark as though it were ours. If the measurement section means anything, it has to apply here first.
- What is already proven
- The account-based method this page is built on — named account lists, buying-group coverage, reporting against pipeline rather than form fills. That is live work, and it is on the account-based marketing page.
- What is proven on other channels
- Paid media discipline and the numbers behind it — $751.7K in reported value on $11.07K of Google spend, and $736K on $6.05K of Meta spend, both platform-reported and both labelled as that. Different channels, same discipline.
- What we can produce today
- The content engine Thought Leader Ads depend on. We film, edit and publish for clients every week — that capability is not theoretical, and it is the hardest part of this channel to buy.
- What is missing
- A NewLife LinkedIn account with enough months behind it to publish a cost per qualified lead we would stand behind. When there is one, it goes here, with the window and the source stated.
If you want proof before you spend, ask us on the call to walk you through the account-based work and the paid media reporting. That is a more useful hour than a number on a page.
Straight answers
LinkedIn Ads FAQ
The questions B2B teams ask before committing budget to the most expensive click in marketing — including the cost one.
Why are LinkedIn ads so much more expensive than Facebook or Google?
Because you are buying something different. On Google you are buying intent; on Meta you are buying attention. On LinkedIn you are buying access — the ability to put something in front of a named job title at a named company, repeatedly. Clicks commonly run $8 to $15. If a closed account is worth five figures, that is cheap precision rather than an expensive click.
What is the minimum budget for LinkedIn Ads to actually work?
It depends on the audience, because budget and audience size are one decision. A small budget spread across a 300,000-person audience buys impressions nobody remembers. We size the two together on the call against your deal value — and if the budget cannot support meaningful frequency against a viable audience, we will tell you to spend it somewhere else rather than take it.
How long before LinkedIn Ads produce pipeline?
The convert stage does not open until month three, deliberately, because it has nothing warm to convert before then. Month one is tracking, the account list and the prospect stage. Month two activates nurture and produces the first list of engaging accounts. If you need leads inside 30 days, Google Ads is the honest answer and we will say so.
What are Thought Leader Ads, and do I have to post myself?
They sponsor an organic post from a real person on your team rather than from the company page, so the ad carries a face and a name. Somebody does have to post — but it does not have to be you, and it does not have to be often. One director willing to publish is enough to start, and we produce the material with them rather than handing over a content calendar.
Can you target specific companies by name?
Yes, and that is the starting point rather than an add-on. We build a named account list from your best customers, your live pipeline and firmographic research, then layer job function and seniority on top so we reach the buying group inside those companies rather than anyone who happens to work there.
Lead Gen Forms or send them to my website?
Both, at different stages. Forms pre-fill from the member's profile so completion rates are high — right for a low-friction offer in nurture. Landing pages convert fewer people but each one crossed a higher bar, which is what you want in convert. Picking one for the whole account is how you end up with either no leads or no qualified ones.
How do you reach a whole buying committee rather than one person?
Role targeting layered over the account list. Instead of one job title, we target the economic buyer, the champion, the technical evaluator, the end users and finance across the same named companies — then report how many of those roles we actually reached per account. That number predicts whether a deal survives the champion going quiet.
Should I run LinkedIn Ads or Google Ads for B2B?
If people are already searching for what you sell, Google first — it captures demand that exists and can produce leads in week one. LinkedIn creates access to accounts nobody is searching from yet, which is the right tool when your buyers do not know they have the problem or do not know you exist. Most B2B programmes eventually run both, with Google carrying the urgency and LinkedIn carrying the account list.
What happens to leads after they come in?
They route into your CRM with the campaign source attached, so attribution survives the handoff to sales. Closed-won data is pushed back into LinkedIn as an offline conversion import, which is what lets the platform optimise toward deals rather than form fills. If there is no CRM, we build one first — without it nothing can be measured past the form.
Do I need a LinkedIn Company Page to advertise?
Yes — a Company Page is required to run ads, and it is also the thing prospects check immediately after seeing one. A page that has not posted in a year undercuts the ad that sent them there, so we treat the page as part of the campaign rather than a prerequisite to tick off.
Why NewLife
You, In-House, Or A Typical Agency
Everything we do runs on one system we call The Film-to-Funnel System — in-house film → paid ads → landing page → CRM follow-up → optimize. Here's how that stacks up against doing it yourself or hiring a typical agency.
| In-house | Typical agency | NewLife | |
|---|---|---|---|
| Creative | You film it on a phone | Outsourced or stock footage | Our in-house cinema crew, filmed on-site |
| Who does the work | You, between running the business | A junior account manager | Cruz and the senior team, directly |
| The system | Disconnected tools that don't talk | Ads, then hands-off | Film → ads → landing page → CRM, one connected system |
| Your accounts & data | Yours — but no time to run them | Often held hostage | Always yours — you keep everything |
| Follow-up | Manual, when you remember | Rarely their problem | Automated speed-to-lead in the CRM |
| Local knowledge | You know your market | A national, generic playbook | Barrie & Simcoe County, on the ground |
Keep building
Services That Work Together
Websites, Portals & Platforms
Websites, client portals and internal platforms
Explore Websites, Portals & Platforms →Meta Ads
$736K reported value on $6.05K spend
Explore Meta Ads →Google Ads
$751.7K reported value on $11.07K spend
Explore Google Ads →SEO
Page 6 → #3 on page 1 in 35 days (DMT Building Group)
Explore SEO →Social Media Marketing
7 reels + 20 carousels a month for one client (Chicken On The Run)
Explore Social Media Marketing →Creative Production
Cinema shoots on location — Aruba, Thunder Bay, Tampa & DC
Explore Creative Production →CRM Systems
$280K in new pipeline value in 30 days (DMT Building Group)
Explore CRM Systems →Software Solutions
3 platforms, one login — CRM, SEO & social, run for you
Explore Software Solutions →Account-Based Marketing
Land and expand larger B2B deals with a named-account approach
Explore Account-Based Marketing →Go-To-Market Strategy
A costed route to market — ICP, positioning, channels and the first 90 days
Explore Go-To-Market Strategy →Demand Generation
Create demand, don't just harvest it
Explore Demand Generation →Intent & Signal Marketing
Reach accounts while they are looking
Explore Intent & Signal Marketing →Last step
Book Your Free LinkedIn Ads Strategy Call
One call. We look at your market, your numbers and your goals, and you leave with a written growth plan — yours to keep whether we work together or not. You'll talk to Cruz or Keegan directly — never a sales rep.