Case Study · Furniture, Electronics & Appliances · Thunder Bay
How Aaron's Thunder Bay Beat Its First-Month Lead Target By 5x
Snapshot
The Campaign At A Glance
The challenge
Where They Started
Aaron's sells considered purchases — furniture, appliances, electronics, flexible payment plans — where the sale usually starts with a conversation. The store team needed qualified local prospects to talk to, and the partnership had just been launched in person on the Thunder Bay road trip. The first-month goal was modest: 10 qualified leads.
What we ran
The Play, Step By Step
A dual Meta lead system, both arms fed by ad creative we filmed at the store. A Messenger conversation campaign put prospects straight into live chats with Aaron's sales team — where staff could answer questions and qualify buyers in real time. An instant lead-form campaign captured contact details inside Meta for follow-up. Two ways in, one pipeline of local buyers.
The creative that ran
The climb
How The Numbers Stacked Up
55 total opportunities in the first 25 days — more than five times the original target — from a consistent flow of local prospects interested in furniture, appliances, electronics and flexible payment options.
The proof
Real Reports, Not Rounded-Up Claims
Meta-reported figures (7-day click / 1-day view attribution) from the launch window shown. Early-stage campaign data, not long-run averages.
The results
What The Spend Produced
Every figure on this page is frozen as reported on , covering the first 25 days after launch in May 2026. Meta-reported figures on 7-day click / 1-day view attribution, from the launch window shown — early-stage campaign data, not long-run averages. Current scope lives on the Aarons Furniture client page.
Keep going
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Last step
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