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Campaign · E-Commerce · Sports Cards

How Elite Cards Toronto Turned $17K In Ad Spend Into $1.49M+ In Platform-Reported Sales Value

$1.49M+
platform-reported conversion value
$17.1K
in Google + Meta ad spend
8,375
purchases across both platforms
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★★★★★ 5.0 Google ratingServing Simcoe County since 2022$70K+/mo ad spend managedFully in-house teamLeave your strategy call with a written growth plan — yours to keep, hire us or not.

Snapshot

The Campaign At A Glance

Industry: E-commerce · Sports cardsServices: Content, Meta Ads, Google Ads, SEOClient since: November 2025Meta Ads: $736K value · $6.05K spend · 121.7xGoogle Ads: $751.7K value · $11.07K spend · 67.9x

The challenge

Where They Started

Elite Cards needed a scalable acquisition engine — one that captured the collectors already searching for cards, sealed product and singles, while creating new demand with short-form creative and collector-focused targeting. And it had to grow beyond one campaign and one city.

Starting point — Nov 2025 — launch: $545 spend → $11.9K reported value.

What we ran

The Play, Step By Step

The hook

Live-sale clips and reels shot on the shop floor — the exact energy collectors scroll for.

The audience

Segmented into new, existing and engaged buyers, then widened Toronto → Montreal → BC.

The offer

Sealed product, singles and live breaks — matched to what each audience was already hunting.

The funnel

Google Search captured active intent, Meta created new demand — our creative fed both.

The climb

The Growth, Month By Month

peakNovDecJanFebMarAprMayJunJul

Behind the ad accounts, the store itself tells the fuller story: Elite Cards' Shopify did CA$4.9M in sales across 24,080 orders in the year to July 2026 — up 110% year over year. The paid engine (Google + Meta) drove $1.49M+ in reported conversion value on $17.1K of spend to help get it there.

The proof

Real Reports, Not Rounded-Up Claims

Google Ads account view from earlier in the run — $9.74K spend, 17.8K clicks, 3.42K purchases, $647K conversion value (the account has since grown to $751.7K on $11.07K).
Google Ads account view from earlier in the run — $9.74K spend, 17.8K clicks, 3.42K purchases, $647K conversion value (the account has since grown to $751.7K on $11.07K).
Meta Ads account, earlier snapshot — $4,583.50 spend, 3,824 purchases, $614K purchase value (now $6.05K spend, 4,417 purchases, $736K value).
Meta Ads account, earlier snapshot — $4,583.50 spend, 3,824 purchases, $614K purchase value (now $6.05K spend, 4,417 purchases, $736K value).
April 2026: ~$150K in reported conversion value on ~$1.52K spend.
April 2026: ~$150K in reported conversion value on ~$1.52K spend.
Google Ads, month by month (non-branded search)
MonthReported spendConversion valueValue / spend
Nov 2025 — launch$545$11.9K21.9x
Dec 2025$608$62.1K102.2x
Jan 2026$1.29K$84.6K65.8x
Feb 2026$1.52K$79.4K52.2x
Mar 2026$1.52K$114.9K75.5x
Apr 2026$1.52K$149.9K98.6x
May 2026$1.52K$107.3K70.5x
Jun 2026$1.52K$85.5K56.2x
Jul 2026 — partial$1.03K$56.1K54.6x

Ad figures are platform-reported conversion values from the Google Ads and Meta Ads accounts (Meta: 7-day click / 1-day view attribution); Google and Meta attribute independently and are not de-duplicated, so they are not audited revenue or profit. Shopify sales are the store's own reported totals.

The results

What The Spend Produced

$1.49M+
platform-reported conversion value
$17.1K
in Google + Meta ad spend
8,375
purchases across both platforms
7x
Meta Ads return on spend
9x
Google Ads return on spend

Client voice

In Their Words

★★★★★
“Cruz and the team have been great!”
E
Elite Cards Toronto
E-Commerce · Sports Cards

Last step

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