Our team
The Digital Marketing Specialists You'll Actually Talk To
Three senior people, no layers — a paid-media and digital marketing specialist, a sales lead and a creative director. The folks below are the agency: the same names on your strategy call, your shoot day and your monthly report.
Named humans
The Digital Marketing Specialists Behind NewLife
Cruz Lee
Cruz founded NewLife in 2022 with one rule: if the numbers don't move, the work doesn't count. He runs every paid media account personally — Meta, Google and YouTube — and on your strategy call you talk to him or Keegan. Never a sales rep.
On your account
Runs your strategy call, builds and manages your paid media accounts personally, and owns the monthly numbers you'll be shown. On your calls you talk to Cruz or Keegan — never a rep.
Keegan Pugh
Keegan keeps NewLife honest about one thing: what a client actually needs, not what's easiest to sell. He scopes every engagement, sets the goals we'll be judged against, leads day-to-day client communication, and checks in on those goals monthly.
On your account
Scopes your engagement before a dollar moves — what you actually need, what it should cost, and the goals the work will be judged against. Then he leads your day-to-day communication and checks those goals monthly.
Rudy Mcnabb
Rudy leads the film crew, the design team and the SEO work — the parts of NewLife most agencies outsource. He's shot on client sites across Ontario and on productions in Aruba, Washington DC, Tampa and Thunder Bay. If an ad of ours stopped your scroll, that was Rudy.
On your account
Leads your shoot days, every piece of creative — filming, editing, design — and directs the SEO on your account. The work is made by his crew, not outsourced.
Who does what
On Your Account, Start To Finish
Cruz — strategy & paid media
Runs your strategy call, builds and manages your paid media accounts personally, and owns the monthly numbers you'll be shown. On your calls you talk to Cruz or Keegan — never a rep.
Keegan — scope & accountability
Scopes your engagement before a dollar moves — what you actually need, what it should cost, and the goals the work will be judged against. Then he leads your day-to-day communication and checks those goals monthly.
Rudy — creative & production
Leads your shoot days, every piece of creative — filming, editing, design — and directs the SEO on your account. The work is made by his crew, not outsourced.
Crew at work
Proof The Crew Is Real
5.0 ★ on Google
Don't Take Our Word For It
“As someone who's built multiple businesses and spent years in marketing myself, I'm pretty picky about who I recommend. NewLife Marketing has earned that recommendation. They're knowledgeable, responsive, easy to work with, and genuinely invested in helping businesses grow. They don't just sell marketing, they take the time to understand your business and work alongside you to get results you actually want. It's refreshing to work with a team that actually cares. Highly recommend.”
“I've had a great experience working with the team at NewLife Marketing. They've been professional, responsive, and genuinely invested in helping my business grow. Their communication has been excellent, and they've always taken the time to understand my goals and explain their strategy.”
“We've had a great experience working with the team at NewLife Marketing. As an e-commerce business, we needed more than just someone to run ads — we wanted a team that understood branding, content, and long-term growth. From the start, they took the time to understand our business and built a strategy that actually made sense for our goals. If you're looking for a team that combines creativity with real marketing strategy, we'd highly recommend NewLife Marketing. Looking forward to continuing to grow together.”
“Cruz and the team have been great!”
Book a Call — You'll Talk To Cruz or Keegan, Not a Sales Rep
One call. Your market, your margins, a written growth plan you keep either way.
You'll talk to Cruz or Keegan — not a sales rep. Leave your strategy call with a written growth plan — yours to keep, hire us or not.